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March 1, 2023

Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023

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Shopic is displaying its cutting-edge smart cart solution at the prestigious EuroShop conference, as part of the Microsoft booth (Hall 6, Booth G24). Taking place in Dusseldorf, Germany, from February 26 to March 2, Microsoft is showcasing a select number of its Microsoft Cloud for Retail partners, including Shopic.


Visitors to the Microsoft booth at EuroShop can try out Shopic’s touchscreen device in a demo supermarket environment and experience the technology for themselves. Among other team members, Shopic CEO and co-founder Raz Golan will also be on hand to answer questions and respond to inquiries.

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“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market, and an opportunity to introduce Shopic to many more retailers looking to improve customer experience and enable seamless purchase journeys.”
Raz Golan
CEO and Co-Founder of Shopic

Shopic’s solution employs artificial intelligence (AI) to power computer vision algorithms that identify every item as it is placed in the grocery cart, no matter what angle it’s at, removing the need for shoppers to self-scan. Unlike other smart cart solutions, which come built in to specialty carts, Shopic offers a clip-on device that shoppers can easily attach to any standard grocery cart. This way, retailers can continue to use their existing fleet, cutting time to deployment and reducing investment in expensive infrastructure.

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The screen displays cart contents and a running price total in real time, informs the shopper about relevant promotions, and enables frictionless self-service checkout. In this manner, Shopic empowers grocers to improve customer experience, to differentiate themselves from competitors with minimal risk, and to develop a new revenue channel with their own retail media offering.

“Grocers around the world are struggling with the same challenge: how to deliver friction-free self-service checkout without adding new obstacles and without over-complicating the customer journey,” said ShiSh Shridhar, worldwide retail lead, Microsoft for Startups. “In the race to develop reliable, accurate smart cart solutions that improve the retail customer experience for grocery stores, Shopic is one of the leaders in the field, and we’re pleased to showcase them as a Microsoft for Startups retail partner.”

Shopic arrives at EuroShop after a year of expansion and growth, having doubled its employee count to 80 and having raised $35 million in venture capital investments through a successful Series B funding round. The company is currently piloting deployments with some of North and South America’s leading retailers. Already in extensive use in Shufersal grocery stores, Israel’s leading supermarket chain, Shopic has proven its effectiveness, boosting basket size by 78% and monthly spending by 8%.


EuroShop is the world’s leading retail trade fair, with over 1,700 exhibitors from 56 nations taking part in the five-day event in Dusseldorf, Germany. Shopic can be found at the Microsoft booth G24, Hall 6, throughout the event.

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Recent News & Coverage

March 1, 2023
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
February 28, 2023
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
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February 21, 2023
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
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November 28, 2022
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“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
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November 4, 2022
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"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
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August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
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August 9, 2022
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March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
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December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
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October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
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August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
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Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
Read
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