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February 28, 2023

Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop

The Smart(est) Shopping Cart
AI in the Aisle
Digitalizing the Retail Front End
Online Experiences in Physical Stores
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Shopic, the smart grocery cart provider, and Shufersal, Israel’s largest supermarket chain, have been announced as joint winners of the “Best AI & Robotics Application” category of the RETA awards. The announcement was made at the EuroShop conference, during a ceremony produced by the prestigious EHI Institute retail trade group and the Lebensmittel Zeitung food industry publication.


The RETA awards are allotted to retail companies that field excellent technology projects within five categories, including best customer experience, best instore solution, best enterprise solution, best connected retail solution, and best AI and robotics application. This is the second year in a row that Shopic has won an award from RETA; in 2022, the company was recognized in the “Best Instore Solution” category.

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“We are delighted to be recognized for the second year running. It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience”.
Raz Golan
CEO and Co-Founder of Shopic


Shopic’s solution employs artificial intelligence (AI) to power computer vision algorithms that identify every item as it is placed in the grocery cart, no matter what angle it’s at, removing the need for shoppers to self-scan. Unlike other smart cart solutions, which come built in to specialty carts, Shopic offers a clip-on device that shoppers can easily attach to any standard grocery cart. This way, retailers can continue to use their existing fleet, cutting time to deployment and reducing investment in expensive infrastructure.

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The screen displays cart contents and a running price total in real time, informs the shopper about relevant promotions, and enables frictionless self-service checkout. In this manner, Shopic empowers grocers to improve customer experience, to differentiate themselves from competitors with minimal risk, and to develop a new revenue channel with their own retail media offering. Shopic also provides anonymized customer data to help retail companies spot new trends, understand customer preferences, and optimize layout and inventory.


The RETA award caps a year of significant achievements for Shopic. Shufersal recently announced that it would expand its deployment of Shopic smart carts to reach at least 2,000 units by March 2023. No other smart cart provider has reported commercial-scale deployments at a comparable scale, making this a meaningful milestone for the retail tech startup.


Beyond its flourishing partnership with Shufersal, Shopic carried out new pilot deployments in major supermarket chains in North and Latin America, doubled its workforce to 80 employees, and completed a Series B funding round that raised $35 million of venture capital investments.

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Shopic in the media

Recent News & Coverage

March 1, 2023
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
February 28, 2023
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
February 21, 2023
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
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November 28, 2022
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
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November 14, 2022
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
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November 4, 2022
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
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September 23, 2022
7 retail AI startups aim to give stores a happy holiday season
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
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August 31, 2022
Smart Shopping Cart Technology Developer Shopic to Hit U.S. Market Soon, CEO Says
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
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August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
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August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
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August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
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March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
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December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
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October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
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August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Read
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
Read
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