Shopic has announced a full-scale rollout of its solution in Shufersal stores across Israel. Shufersal, Israel’s leading supermarket chain, is moving quickly to deploy Shopic smart cart clip-on devices, committing to roll out at least 2000 units across 30 stores by the end of March 2023.
The planned increase in Shopic carts marks a milestone for the global smart cart industry, with no other provider having reported full commercial-scale deployments to date.
Shopic offers a clip-on device that is compatible with existing standard fleets of grocery carts, removing the need for grocers to invest heavily in upgrading store network infrastructure and making the system quick and easy to deploy. The Shopic device uses artificial intelligence (AI) in the form of computer vision algorithms, which can identify every item placed in the cart. Shopic’s system detects when an item is added or removed from the cart with 99.4% accuracy.
The Shopic screen displays a real time tally of products and prices so shoppers can keep track of purchases, and enables frictionless self-service payment and checkout, fully synced with store loyalty programs. The interface can be used to ask customer service representatives for help navigating the store. It also operates as a screen for retail media, surfacing personalized sales promotions of related products and other sponsored content.
From the grocer’s perspective, data collected anonymously from Shopic’s smart carts helps to optimize inventory, store layouts and staffing, while identifying new trends in consumer preferences. It also strengthens customer relationships by reducing shopping experience friction and differentiating from competitors. Shufersal stores that have piloted Shopic-enabled smart carts to date have reported that 12 to 15% of their revenue was processed by Shopic’s solution. When using Shopic, customers’ basket sizes were 78% larger than average, and monthly spending by these shoppers rose by 8%.
Consumers likewise enjoyed accelerated checkout times, which took less than one minute when using Shopic’s smart carts, compared to 3.5 minutes when using self-checkout lanes and 9 minutes when using cashier lanes. Shopic has also enjoyed strong positive feedback from shoppers, consistently scoring an average of 85-95% in customer satisfaction scores.
The announcement of Shopic’s expanded Shufersal deployment comes after a year of significant growth for the company, during which it raised $35 million of venture capital investments in a Series B funding round led by Shufersal and other investors, doubled its workforce to 80 employees, and saw new pilot deployments in major supermarket chains in North and South America.