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May 11, 2022

Shopic’s frictionless solution increased shoppers’ monthly spending by 8%

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Store Revenue

12%-15%

of Store Revenue Comes from Shopic

Shoppers Spend More with Shopic! Basket value is

78% larger

than Average Baskets

Shoppers Love it!

89%

Almost Everyone Says it’s “Great”

Retailer
Shufersal
Website
www.shufersal.co.il
No. of Stores
378
HQ Location
Israel
Customer Since
2019

The Challenge - Creating a New Shopping Experience without Disrupting Operations

Shufersal was one of the first grocery chains to understand the potential benefits of frictionless shopping. They realized it offered:

  • Superior customer experience
  • Optimized store operations
  • An online shopping experience in a physical space

Shufersal defined key targets in its search for a solution:

  • Delight shoppers
  • Increase basket sizes
  • Control shrink
  • Reduce labor costs
quotte
“We are bringing all the benefits of online shopping to our physical stores. The shopping experience will be more personalized, targeting each customer with relevant recommendations, while avoiding the part least liked by the customers – queuing at the checkout counters. Shopic has developed a solution together with us that meets all these needs”
Zvika Fishheimer
VP of Human Resources and Strategy at Shufersal

The Solution - Delivering an Online Experiences in Physical Stores

After reviewing multiple solutions, Shufersal selected Shopic as its strategic partner for medium and large grocery stores.

  • They were particularly attracted to Shopic’s modular approach and low-footprint deployment that does not impact existing operations.

Shopic's key innovation is a smart clip-on device that is compatible with any standard shopping cart. The Shopic solution did not require extensive changes to Shufersal's physical infrastructure or any investments in new and expensive carts.

Shopic’s modular approach allowed for a pragmatic smart cart deployment:

  • Quick to deploy at scale: suitable for large supermarkets
  • Operationally feasible: requires only minimal store modifications
  • Cost-effective: the market’s lowest cost solution

The Results – Increasing Sales and Customer Satisfaction

Shoppers Satisfaction

Shoppers love it!

Shoppers loyalty

It brings them back

Sales Boost

Average basket vs. Shopic basket

Shufersal was pleased with the pilot. They have designated the solution for approximately 200 of its largest branches. A gradual rollout of Shop-E devices will take place during 2022.

quotte
“One of the most important aspects of developing technologies for the retail market is a deep understanding of the business, its operational challenges, and customer expectations. Therefore, the collaboration with Shufersal was critical to us. Shufersal is not only the largest retail chain in Israel but also a leader in innovation in the industry. Thanks to the boldness and openness of the chain, we can offer a next-gen experience to the Israeli consumer”
Raz Golan
CEO and co-founder of Shopic
  • quotte
    “We are bringing all the benefits of online shopping to our physical stores. The shopping experience will be more personalized, targeting each customer with relevant recommendations, while avoiding the part least liked by the customers – queuing at the checkout counters. Shopic has developed a solution together with us that meets all these needs,”
    Zvika Fishheimer
    VP of Human Resources and Strategy at Shufersal
  • quotte
    “One of the most important aspects of developing technologies for the retail market is a deep understanding of the business, of the operational challenges, and the unique needs in stores. Therefore, the cooperation with Shufersal is critical to us. Shufersal is not only the largest retail chain in Israel but also a leader in innovation in the industry. Thanks to the boldness and openness of the chain, we will be able to take the Israeli buyer to the next generation of the shopping experience,”
    Raz Golan
    CEO of Shopic
quotte
“Seriously, this is magic. The moment I put an item in the cart it chimes and shows me what it is”.
Sylvie
Germany
quotte
“It is so cool! This is the busiest day of the week, and still, I could just leave without waiting for checkout”.
Michael
Israel
quotte
“I really enjoyed the journey, and I am happy that I don’t need to show the items again at the checkout”.
Emilia
Chile

Numbers

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Basket Size
With shopic and without
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Why shoppers love it
Shoppers satisfaction
Find out more about Online Experiences in Physical Stores
Contact us
quotte
“Seriously, this is magic. The moment I put an item in the cart it chimes and shows me what it is”.
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Sylvie
Germany
quotte
“It is so cool! This is the busiest day of the week, and still, I could just leave without waiting for checkout”.
line
Michael
Israel
quotte
“I really enjoyed the journey, and I am happy that I don’t need to show the items again at the checkout”.
line
Emilia
Chile
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Shopic in the media

Recent News & Coverage

August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
Read
August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
The Israeli startup that provides AI-based solutions for supermarkets, was named the winner of the prestigious award, provided by EHI Retail Institute for outstanding technology projects
Read
December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
Read
October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Read
August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
Read
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
Read
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
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