arrow
December 20, 2022

Maximizing Profitability with On-Cart Promotions – Part 2

On-Cart Promotions
Personalized promotions
Product bundles
Smart Cart
share
Link copied
arrow
Share
backgroundarrowsarrowbackground

In our last post we shared some great techniques supermarkets are using to increase profitability with their smart cart. Those techniques helped grow sales through direct promotions.

In Part 2, we’re taking a slightly different approach. Rather than looking at promotions for specific items, we look at some of the strategies that supermarkets can implement through their smart cart.

Reducing Food Waste

Food waste is a huge problem for supermarkets around the world. American grocery stores throw out about 16 billion pounds of food every year. UK supermarkets throw out £230 million worth of food. This includes dairy and meat products that are past their sell-by date, wilting produce, and pastry items that are sellable for a day.

On-cart promotions can incentivize shoppers to purchase products that are still safe and edible but are nearing their sell-by or expiration date. For example, shoppers passing the bakery counter might receive a promotional ad with a discount that increases as the store gets closer to closing time. Shoppers walking near the bakery counter at 4 PM might be offered a 5% discount, while someone in the store at 9 PM might be offered a 50% discount.

These promotions help prevent food waste and allow supermarkets to recoup their investment rather than just throw the merchandise away. This promotional technique can be done with any product nearing the end of its sales life, although it might require some modifications to product packaging or special bar codes so that the smart cart can apply different prices to products that appear to be the same.

Ready for the future of retail?

Bundling and Cross-Sells

Product bundles and cross-sells are two popular online selling techniques that can be applied to supermarkets with smart carts and promoted through the on-cart display.

Some sale items are easy to configure and can help drive shoppers to purchase specific brands. When a shopper places a package of hot dogs into their cart, the promotion engine can choose to cross-sell a package of buns at a discount.

Similarly, the promotion engine can analyze historical POS data for the shopper to identify product types that are often bought together. Using that data, they can create product bundles at attractive prices and present those to the shopper as they walk through the store.

Bundling and cross-selling not only help increase the value of the cart, they also can be instrumental in reducing surplus inventory, building awareness for new brands or products, or driving shoppers to purchase a high-margin item.

These bundles can be effectively micro-targeted toward specific subsets of customers based on behavior or demographic information.

Learn more about Shopic’s clip-on smart cart. Schedule your demo today!

arrow
hello world!
arrow
Shopic in the media

Recent News & Coverage

November 28, 2022
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
November 14, 2022
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
November 4, 2022
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
September 23, 2022
7 retail AI startups aim to give stores a happy holiday season
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
Read
August 31, 2022
Smart Shopping Cart Technology Developer Shopic to Hit U.S. Market Soon, CEO Says
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
Read
August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
Read
August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
Read
December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
Read
October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Read
August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Read
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
1 2 3 4
View more
NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES © NEW SHOPPING EXPERIENCES ©
monitor
Our people

Ready for the future of retail?

You don’t have to wait. Contact our team, see it in action
arrowarrow
arrow
hello world!
hello world!