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September 5, 2022

Improve Store Operations with Smart Carts

Optimize staffing
Shopper’s in-store journey
Heat map store optimization
Grocery store optimization
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Smart carts provide a frictionless shopping experience, enable shoppers to
skip the checkout line, and help them save money through in-store promotions.

However, the benefits of smart carts extend well beyond the shopping
experience. They provide retailers with fascinating insights into their store operations, staffing needs, and promotional effectiveness. Deploying smart carts into a store provides the equivalent digital information to a customer’s online buyer journey.

Online retailers use aggregated information from thousands of shopping trips to design their website layout, from how products are displayed on screen to the related products they offer when a customer makes a purchase decision.

Through the smart cart, brick-and-mortar retailers have access to that same level of information, which can be used to streamline and optimize day-to-day operations.

Shopper Traffic Optimization

Smart carts are capable of tracking the entire indoor shopping journey. When aggregated with hundreds or thousands of shopping trips taken over the course of a week and presented as a heat map, retailers have a clear picture of the popular areas in the store.

Broken down even further, these heat maps can show how long customers lingered in an aisle, their shopping route, and which areas caused them to linger.

Heatmap reports can help retailer operations in a few ways. First, it shows which areas of the store get more traffic. Depending on the retailer's strategy, high-traffic areas might be ideal for high-margin merchandise. Other retailers might want to test products that are unpopular or difficult to sell to see if additional eyeballs drive more sales.

Likewise, by identifying poorly trafficked areas, some retailers might want to test placing popular items there to drive more traffic to underperforming areas of the store. In contrast, other retailers could keep less popular merchandise there.

Aisles with longer dwell time indicate enhanced shopper interest, which could make it the ideal place to offer in-store promotions.

Staffing Optimization

Smart carts accurately capture several pieces of information that can be used for staffing purposes. First, it lets retailers know the exact number of people in a store at a time. Second, it can track the amount of time shoppers stand around waiting.

When aggregated over time, retailers have a clear view of peak times and their staffing needs. As smart cart usage extends into the future, historical data will also help retailers plan for peak seasons, such as the holidays, or specific spikes, like Superbowl Sunday.

In addition to general staffing needs, smart carts can help identify needs in specific departments. If smart carts identify long waits at the deli counter or bakery, it might indicate a staffing issue. Breaking down that information by time can help optimize operations by assigning staff to specific areas of the store during busier time periods.

Additionally, self-checkout tools built into the smart cart enable managers to better allocate employees who are not needed at the checkout counter.

Frictionless shopping experiences with data-driven store optimization

Creating the Shopper Journey Map

In addition to heat maps that indicate the time spent in an area, smart carts can generate customer journey maps that show the path customers take while traversing the store. This can lead to some key insights that generate sales.

For example, data might show that there are three paths typically taken by consumers upon entering the store, each one with its own characteristics:

Type of consumerSpending
Consumers who walk through every aisle in orderHigh
Consumers who walk counterclockwise around the
perimeter of the store, occasionally going into an aisle
Medium
Consumers who walk clockwise around the perimeter
of the store, occasionally going into an aisle
Low

That data indicates that consumers who walk through more aisles are more likely to spend more. However, it also shows that consumers who walked counterclockwise through the store spent more than those who walked clockwise.

Further analysis could show that product placement is optimized for people walking counterclockwise around the store. Rather than seeing the higher margin merchandise first, those walking clockwise are more likely to pick up the low margin merchandise.

Under those circumstances, the store might adjust its layout to make it more natural for shoppers to take the counterclockwise path. This simple layout change could help increase conversions by changing the customer’s walking path.

Optimization Improves Bottom Line Results

Most retailers begin thinking about smart carts as a tool to improve the shopper experience. However, their impact on operations and layout optimization may provide even more value over the long term.

Shopic technology transforms standard shopping carts into store-optimizing machines smart carts. Schedule a demo to learn more.

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Shopic in the media

Recent News & Coverage

August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
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August 9, 2022
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March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
The Israeli startup that provides AI-based solutions for supermarkets, was named the winner of the prestigious award, provided by EHI Retail Institute for outstanding technology projects
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December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
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August 15, 2021
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Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
Read
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Additional investment will help Shopic transform in-store shopping with AI-powered, smart shopping cart clip-on system
Read
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
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