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January 5, 2023

Digitalizing Retail Spaces

Frictionless shopping
Digital tools in physical spaces
Digitalize the retail floor
Smart Carts
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Physical stores are in an uphill battle this holiday season. PWC's Holiday Outlook 2022 report found that 57% of U.S.-based consumers planned to do their holiday shopping online.

The story isn't much better in Europe. According to TGM Research, 61% of European consumers either shopped exclusively online or split between online and offline stores.

There are a number of reasons why consumers are spending their money online. There are no lines when shopping online, and brands can offer custom discounts based on user history and behavior. Consumers also enjoy fast, free shipping, allowing them to enjoy their purchases within days of placing their order.

Brick-and-mortar retailers, however, are starting to deploy the tools they need to fight back. They are using digital tools in physical spaces to deliver an online-like, frictionless customer experience. As we move deeper into the decade, digitalizing physical spaces will help lead the turnaround and generate increased sales for physical stores.

It Starts with a Smart Cart

Smart carts provide supermarkets with a key component in bringing customers back into their stores. They transform an ordinary in-store shopping experience into something online. Merchandise that is added to the cart is captured by the smart cart's AI engine.

Like online shopping carts, the Smart Cart presents a real-time cart inventory to shoppers, including a running total, so they can make an informed decision when adding additional items to the cart.

When consumers are finished shopping online, they simply click and pay. With Smart Carts, retailers can allow their customers to pay directly into the cart. Like online shopping, there is no line to wait through at the end of the shopping experience.

Delivering Just in Time Promotions

Physical stores have always been behind when it comes to promotions. They could offer in-shelf coupons, but that fell far short of the customized offering consumers have come to expect when shopping online.

The smart cart levels the playing field. Supermarkets can create customized offerings and sophisticated marketing campaigns designed to increase overall cart value, move slow-selling merchandise, and generate more sales, all while making the consumer feel like they are getting a deal.

The on-screen promotions can be delivered using geo-location technology, so customers see the promotion at the right time in their buyer journey.

Ready for the future of retail?

Getting Deeper with Analytics

Online sites have had a significant advantage in understanding user behavior. They can track everything from user scrolls to mouse clicks, building a data repository of consumer behavior that can be either aggregated for online store improvements and general promotions or used on the individual level to create compelling marketing campaigns and offers.

The smart cart creates digital heat maps, which can guide retailers in improving store layout and product placement. They get real-time data collection from the retail floor, which can not only assist with product strategy but also help identify when products are out of stock or out of place. The behavioral analytics stemming from the smart cart provides insights into consumer decision-making, enabling retailers to better address their customers' needs.

Smart Carts Drive a Powerful Commercial Impact

Retailers looking for a tool that delivers measurable results need to consider introducing the smart cart to their stores. Shopic’s Smart Cart has an 85%-95% satisfaction rate, and 75% of shoppers who use the smart cart return to the store. Most importantly, it boosts customer value. Our users spend 13%-17% more every month in the store, compared to non-users.

Learn more about Shopic’s Smart Cart and transform your supermarket into a digital space.

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Shopic in the media

Recent News & Coverage

November 28, 2022
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
November 14, 2022
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
November 4, 2022
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
September 23, 2022
7 retail AI startups aim to give stores a happy holiday season
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
Read
August 31, 2022
Smart Shopping Cart Technology Developer Shopic to Hit U.S. Market Soon, CEO Says
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
Read
August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
Read
August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
Read
December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
Read
October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Read
August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Read
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
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