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July 20, 2022

Can Retail Introduce New Technology while Meeting the Needs of Older Shoppers?

Personalized store experiences
AI
Smart cart
Online Experiences in Physical Stores
Digitalizing the Retail Front End
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Over the past three years, we’ve seen an explosion of new technology hitting the retail floor.
Electronic shelf pricing, virtual mirrors, and custom promotions are transforming the physical
retail space into a near-online digital experience.

Retailers are betting that delivering a highly
personalized, zero-friction experience can improve the shopping experience and help them
reclaim market share from e-commerce shops. However, with each new AI application,
retailers must be careful not to alienate their older customers.

These customers, who eschewed online shopping in favor of an in-person experience,
are finding themselves face-to-face with new technology as it invades their shopping sanctuaries.
Each additional piece of customer-facing tech comes with a learning curve, and retailers must do
everything they can to ensure that the transition is smooth for this population.

Here are two considerations brick and mortars should take into account when designing
and implementing new technology.

Keep the Interface Simple

Research has shown that while older adults like to try new technology, they frequently become
frustrated with it and can’t make it work. For retailers, that means simplifying the in-store
experience.


In-store technologies like smart shelves, self-checkout, and smart-cart screens should be
designed with older users in mind. Creating a mode with easy navigation and limiting options to
the most popular choices makes it easier for older shoppers to use the system.


The language and instructions should be simple and direct to the point. Implementing color-
coded design elements can reduce the learning curve and provide older shoppers with an
exceptional in-store experience.

Ready for the future of retail?

Maintain Human Interactions

While it is tempting to use technology throughout the store, it's vital that brick and mortar stores
remain a place where shoppers can interact with store employees. Older shoppers don't want to
feel like they have been abandoned to the whims of technology.


Technology always comes with a learning curve. Ensuring that employees are on hand to
demonstrate how to use a system, help with checkout, and help shoppers find the things they are
looking for will make adopting the technology more seamless.


Employees should be fully trained in all the new customer-facing technology. Training should
also include ways to best assist older shoppers in using the new gadgets and devices located on
the retail floor. By making the process of tech adoption smooth and seamless, shoppers are able
to avoid feeling confused and frustrated.

Embracing Tech While Ensuring it is Inclusive

It’s been nearly 30 years since Amazon first launched as a bookstore. Since then, e-commerce
has eroded the brick-and-mortar establishment, leaving a trail behind of stores that lacked the
tools and user experience to compete.


Today, retail has a chance to fight back. Digital technology is leveling the playing field and
giving retailers similar tools to those that online shoppers embrace. Retailers have no choice but
to adopt and embrace these new technologies.


However, in their effort to digitize, they need to keep the needs of older shoppers in mind. They
must understand the learning curve and implement resources that shorten it in order to
accommodate their shoppers. Creating simple interfaces on in-store devices will go a long way
toward making them usable by older shoppers.


Maintaining employee presence in the store, and letting customers know they can always turn to
an employee for help, is critical. It engenders confidence in shoppers who know that they can
always get the help they need if they have any trouble.

Schedule a demo to see how Shopic’s smart cart
can transform your brick-and-mortar
while accommodating older shoppers!

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Shopic in the media

Recent News & Coverage

March 1, 2023
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
February 28, 2023
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
February 21, 2023
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
Read
November 28, 2022
How Today’s Businesses Are Using Partnerships To Improve The Customer Experience
“Technology partnerships have become an increasingly valuable way for businesses to deliver more streamlined and efficient customer experiences. As Forbes shares: "One great example of this comes from Shopic and its clip-on grocery cart tec".
Read
November 14, 2022
Transform your existing shopping cart into a “smart cart” Clip-on device
TECHBLITZ, a media that connects Japan and the global startup ecosystem, recently interviewed Shopic's CEO and co-founder Raz Golan. "With our unique approach to digitalizing the retail front end, you can enjoy all the benefits of online shopping without straining your store, operations, or infrastructure."
Read
November 4, 2022
How Shopic’s Smart Cart Technology Provides Brick-and-Mortar Grocers With Invaluable Data
"When you collect data from each shopping trip, you can implement changes that directly impact the customer experience and your bottom line. All that information can and should influence the products you stock, the promotions you run, how you design displays, and so on."
Read
September 23, 2022
7 retail AI startups aim to give stores a happy holiday season
VentureBeat says that retailers are turning to AI to tackle everything from supply chain challenges and price optimization to self-checkout and fresh food. Shopic is 1 of the 7.
Read
August 31, 2022
Smart Shopping Cart Technology Developer Shopic to Hit U.S. Market Soon, CEO Says
"We don't build a cart from scratch. We've created a device that connects to standard shopping carts and turns them into smart carts only when shoppers use them. So we're allowing grocers to bring all the benefits of online shopping to their physical supermarkets, but without changing the operational overhead or the infrastructure in the store."
Read
August 23, 2022
Grocery smart carts aim to be the saving grace for self-checkout hate
CBInsights's Kennedy echoed that it has historically been difficult for retailers to "overhaul systems that are really entrenched," noting there's "a lot of value around solutions that bolt on to existing technology and allow a store to be retrofit for the technologies."
Read
August 10, 2022
Shopic Announces $35M Investment to Bring Its AI-Enabled Smart Cart to Top U.S. Grocery Chains
Shopic, the smart grocery shopping cart startup, has announced a $35 million Series B investment round led by Qualcomm Ventures, bringing its total funding raised to $56 million.
Read
August 9, 2022
Shopic lands $35M to bring its item-scanning ‘smart cart’ tech to more stores
"We support Shopic's vision of hybrid retail, where the best of online shopping and physical store experiences merge. Shopic's smart cart, which is a compelling and pragmatic smart retail solution, is helping enable this future."
Read
March 2, 2022
Shopic’s Smart-Cart Technology Won the RETA Awards
We are proud to announce that our smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution'' category from the EHI Retail Institute. The news comes on the heels of our recent partnership announcement with Shufersal, Israel’s largest supermarket chain
Read
December 5, 2021
Shopic Joins The Race To Develop Smart Shopping Carts
Using our expertise, grocery stores can digitize their retail front-end without changing their operational overhead. The unique clip-on device easily attaches to existing shopping carts, eliminating the need to replace them.
Read
October 20, 2021
How to Win the Age of Cashierless Grocery
To meet shoppers' needs for speed and convenience, traditional retailers should consider ways to cater to their expectations for efficient and frictionless experiences. There are several ways retailers can streamline the shopping experience.
Read
August 15, 2021
Shopic Secures Additional $10 Million to Take its Frictionless Shopping Solution to the World’s Largest Grocery Chains
Already deploying our solutions in stores of major grocery chains worldwide, we will use the new funds to accelerate commercial activities and expand our team.
Read
Shopic’s Smart Cart Solution Highlighted by Microsoft at EuroShop 2023
“We’re delighted that the team at Microsoft has selected our solution as one of its retail tech partners to highlight at EuroShop. We see it as an affirmation of our team’s hard work in bringing the Shopic smart cart solution to market”
Read
Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop
“It’s a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic’s smart cart solution to deliver the best possible shopping experience.”
Read
Shopic to Deploy 2000 Smart Carts in Partnership With Israel’s Leading Supermarket Chain
“Shuferal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions,” said Raz Golan, Shopic’s CEO and co-founder. “This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences.”
Read
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