The Shopic smart cart is changing the holiday shopping experience. From shorter lines to creative promotions, here are a few ways supermarkets are using the smart cart.
The average shopping trip includes 20 minutes of waiting in line. During the holiday season, with more shoppers buying more goods, those times can stretch beyond 30 minutes.
Surveys have shown that waiting in line is the most aggravating aspect of the in-store experience. Long lines are more than just a nuisance. Shoppers are less likely to shop in a store again if they experience long wait times.
Shopic’s smart cart eliminates lines. Shoppers can place their merchandise in the smart cart and pay in less than a minute regardless of how busy the store is. That means less time waiting, and more time spreading holiday cheer.
Holiday shoppers aren’t the only ones benefiting from the Shopic smart cart. When customers walk into a store and see endless lines, they are likely to leave and do their shopping elsewhere. For those who stay, the long lines extending into aisles interfere with other shoppers trying to navigate the store. It interrupts the flow and often blocks customers from seeing new products placed at the endcaps near the checkout counters.
Eliminating lines keeps customers in the store and doing their shopping. From a management side, limiting customers who need to pay at a cashier helps improve employee allocation throughout the store. Rather than having employees sit and check customers out, managers can assign employees to assist customers, manage planograms, and keep shelves stocked.
The Shopic smart cart screen creates the opportunity to display multiple types of holiday offers. Many retailers like to bundle products together at a discounted price. Bundles can be two or more items that naturally go together, such as cake mix and frosting. They are also a great way to introduce new products or sell holiday items as the season comes to a close.
Holiday promotions can also include buy-more-save-more promotions. As customers approach payment spending milestones, you can offer them a discount for crossing that milestone. For example, if a customer reaches $85 and is on the last aisle, you can flash a special 15% discount on the screen for carts with $100 of merchandise or more. Customers will be motivated to increase their basket value to get a discount.